Reviews - Terillion

Terillion Launches ReviewStand, A New App That Helps Businesses Collect Real Reviews & Social Media Interactions

Posted on February 11, 2013 in Customer Engagement, Online Reviews, Reviews, Social Media, Terillion Leave a comment

Terillion is excited to announce the recent launch of a new and improved social media and review collection app called ReviewStand. This app is now available in the Apple App Store and is the most innovative and exciting customer engagement tool on the market. ReviewStand helps all kinds of businesses collect real reviews and social media followers from their actual customers at their place of business. In turn, they see an increase in customer engagement, interaction and satisfaction.

Terillion's iPad Kiosk App is a great way to engage with customers in a meaningful and digital way

Terillion’s iPad Kiosk App is a great way to increase customer engagement at your place of business, collect real meaningful reviews and increase your social media presence.

Here’s how it works: Local businesses simply place ReviewStand (an iPad displayed within a convenient kiosk) in a visible area and ask their customers to leave a review on it. At the end of each review, the customer has the option to like the business on Facebook, follow the company on Twitter, check in with Foursquare, submit their phone number for texting coupons, sign up for email lists and more.

One of the greatest features of the app is that it takes collecting real customer reviews to a new level: it can capture customers’ actual handwriting during the review process. When handwritten reviews are seen online, they have been shown to increase customer engagement by up to 200% because people trust that handwritten reviews are real. And when consumers trust reviews, “they are 178% more likely to purchase your product or service,” according to BaazarVoice.

ReviewStand can be used to collect reviews in almost every industry, including the restaurant industry, the beauty industry, the hotel and travel industry, the auto industry and the healthcare industry.

The whole process takes customers about thirty seconds and is extremely easy to use. One of our clients, who just started using ReviewStand two weeks ago, already has 53 new reviews and has gotten many likes on Facebook! Check out the screenshots of the app below to see what it looks like and how it works!

This home screen has a touch of animation, which will capture your customer’s attention and draw them over to the kiosk to leave a review.

Your customer then rates his or her experience with your company.

And then decides whether or not they would recommend your company to a friend.

Then your customer has the opportunity to leave a handwritten review. As already mentioned, when handwritten reviews are seen online, they have been shown to increase customer engagement by up to 200% because people trust that the handwritten reviews are real and completely legitimate, which they are!

Next, your customer has the opportunity to interact with your company socially or get offers via text or email. There has never been such an easy way to collect customer interactions than with the ReviewStand app!

If your potential customers are on the fence about your business, let them read all of your reviews on the app! What better way to convince them to stay than with actual endorsements from your real customers!

Once the reviews are posted online, you can easily share those handwritten reviews on Pinterest, Facebook, Twitter, Google+ and LinkedIn. Posting your customer reviews on all of your social media outlets will create an environment of trust and legitimacy, which is exactly the validation people need to make the decision “Will I or won’t I?”—a tipping point if you will.

We are very excited about ReviewStand here at Terillion. We think it can help businesses all over the country succeed both online and offline and we know it will have positive effects on companies everywhere. What are your thoughts on the new ReviewStand app? Let us know if you have any questions or comments!

Post Terillion Reviews on Pinterest, Facebook, Twitter, Google+ and LinkedIn

Posted on February 7, 2013 in Content Marketing, Customer Engagement, Facebook, Google+, LinkedIn, Online Reputation Management, Pinterest, Reviews, Social Media, Social Media Marketing, Terillion, Twitter Leave a comment

Social Media Review Sharing Has Arrived:

Getting real handwritten reviews from your real customers is our specialty, but now we’ve added another ingredient that makes our recipe even more delicious. Terillion just announced you can now share your customer reviews on social media outlets including Pinterest, Facebook, Twitter, Google+ and LinkedIn. Pretty cool right?

We recognize that one of the big challenges of managing your social media and online reputation is generating unique and meaningful content that sparks engagement and interaction on a consistent basis. With this new addition, Terillion provides the tools you need to accomplish just that. Furthermore, when those customer reviews are broadcast to all of your social media outlets, it creates an environment of trust and legitimacy, which is exactly the validation people need to make the decision ”Will I or Won’t I?” A tipping point if you will.

Below is a Terillion verified, handwritten review. Check out the “Share This Review” section below to see what this new feature looks like:

Here’s what a Terillion review looks like when it is posted on Pinterest:

You could even create a whole board on Pinterest dedicated to all of your reviews! See the example below:

Here’s what a Terillion review looks like when it is posted on Facebook:

Well, by now I’m sure you get the gist. Posting your verified handwritten reviews to social media outlets is pretty awesome and really important. We hope you enjoy the new feature, we’re excited about it and about the positive effects it will have on your business. Please let us know if you have any questions, comments or concerns!

Online Reviews Can Make or Break Your Business, And That’s A Fact

Posted on January 16, 2013 in Content Marketing, Customer Engagement, Online Reputation Management, Online Reviews, Reviews 1 Comment

Can Online Reviews Really Make or Break Your Business?

Online Reviews Can Make or Break Your Business For better or for worse, the answer is yes. The sooner businesses embrace that fact, the better off they will be. Businesses can no longer afford to be lackadaisical when it comes to online reviews, or pretend that an online reputation doesn’t matter. Doing so will only hurt your company, in a major way.

Rich Gorman, a Reputation Changer Blogger said, ”Positive reviews can make a brand, but negative reviews can break it. The effects of negative online reviews are as bleak as the effects of positive reviews are exciting.” It’s time to step up and start taking your online reputation seriously, and we are here to help you every step of the way.

The Make or Break Facts:

- According to Reevoo, ”Consumer reviews can lead up to an 18% increase in sales.”

- According to iPerceptions, “63% of consumers are more likely to make a purchase from a site which has user reviews.”

- According to Search Engine Land, “Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations.”

- According to Search Engine Land, “52% said that positive online reviews make them more likely to use a local business.”

- NPD Group found that “the average consumer looks at up to 10 reviews before visiting a local business.”

- According to Search Engine Land, “76% of consumers regularly or occasionally use online reviews to determine which local business to use.”

- BazaarVoice found that “consumers are 178% more likely to purchase your service if they trust your reviews.”

- According to Bazaarvoice, ”51% of people actually found user-generated content more important than the opinions of their friends and family.”

- Michael Luca at Harvard Business School recently discovered that “a one star increase in your online ratings could increase your revenue by 9%.”

- According to David Glance, research confirms the assumption that reviews impact sales directly. But he asserts that “negative reviews impact sales more than positive reviews.”

- Forrester Research found that “81% of consumers search out reviews before making a purchase.“

- According to eMarketer, “Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufactures.”

- Other research has shown that 61% of customers read online reviews before making a purchase decision and 63% of customers are more likely to make a purchase from a site that has user reviews.

Rich Gorman, a Reputation Changer Blogger said ”Positive reviews can really lift up a brand, establishing it as reputable and desirable in the minds of consumers — establishing it as the brand of choice. When businesses attract these positive reviews, they also attract new customers, and make great strides toward retaining their current customers. Positive reviews can lead to increased sales, to fewer refund requests, and more.”

He went on to say, “However, because so many consumers place their trust in online reviews sites, even one bad review can do immense damage to a brand’s reputation, and ultimately to its success. Negative online reviews will lose customers and cause revenues to decline. These negative reviews will also lead to increases in chargebacks and refund requests.”

How You Can Make It, Not Break It:

1. Start To Care and Be Aware

When you simply start caring about your online reputation and are fully aware of everything that is being said about you online, you have a huge leg up because you can monitor, respond and adjust. I recommend setting up Google Alerts so you can monitor what is being said about you. Once you know what’s being said about you, then you can respond and adjust.

2. Ask Your Customers to Leave a Review

If you ask, you shall receive, right? So simply ask. And make sure you ask all of your customers to leave a review, not just the happy ones. Asking everyone will show both your happy and unhappy customers that you care and that you are listening. That’s the core of great customer service. Having plenty of online reviews also gives potential customers a healthy sample size to consider and aids the impression that the reviews are genuine and legitimate. It seems obvious, but some businesses need reminding: looking genuine and legitimate is so much easier when you ARE genuine and legitimate.

You can ask your customers to leave a review in a few different ways. You can send out individual emails asking a customer to leave a review. You can verbally ask your customers to go home and leave a review from their computer, or you can provide your customers tools to collect reviews at your place of business. One tool could be cards, table tents or posters that feature a unique QR code which, when scanned, could link directly to various review sites.

3. Make It Easy for Them

We at Terillion also have two review services that can help you in your quest to collect real reviews, Quickrate and ReviewKiosk. When you sign up for Quickrate, we send you signage that features NFC tap technology, a unique QR code, and a texting application. Once the signage is received, simply display this signage in a visible place and have your customers tap the poster with their NFC-enabled phone or scan the QR code or text the number to leave a quick review. This is a quick, simple, easy and free way for customers to leave real reviews!

When you sign up for ReviewKiosk, we send you an iPad with our app all set up and ready to go, a Kiosk for displaying the iPad, and an attached stylus. Simply display the kiosk at the point of sale or service and ask your customers to leave a quick review. For your customer, the whole process takes about 30 seconds. He or she can even choose to hand-write the review with the stylus. When handwritten reviews are posted and viewed online, customer engagement increases by 7-10 times the national average. This is because people trust that the review they’re reading is actually real.

What are your experiences with online reviews? Have you been scathed or saved by them? We’d love to hear your thoughts, opinions and questions in the comments below.

The Seven Benefits of Online Reviews

Posted on January 10, 2013 in Fake Reviews, Local Business, Online Reviews, Reviews, Terillion, Word of Mouth Leave a comment

Have No Fear, Beneficial Reviews are Here!

Online Reviews are Comparable to Word of Mouth Marketing

There is plenty of lemonade to be squeezed from those online review lemons – online reviews are comparable to word of mouth!

Many business owners dread online customer reviews. They’re out of your control—they can pop up on any site at any time and are impossible to avoid. While word of mouth marketing historically only reached one’s friends, family, and peers, the Internet has allowed customers to voice their opinions to a much larger and often global audience. Those pesky little reviews take valuable time out of your day, requiring you to monitor where your company or product names are being mentioned online and whether or not the reviews are favorable.

While online reviews may seem to simply be an annoyance, there is actually plenty of lemonade to be squeezed from those online review lemons. A company called Equity Marketing Solutions said, ”Today, the viral nature of the internet allows conversations to quickly spread around the world and influence millions of people. This fact, coupled with a growing distrust for traditional advertising, has made online ratings and reviews one of the most powerful factors influencing consumer purchasing decisions.” Customers really are becoming increasingly reliant on the experiences and opinions of previous customers when making their purchasing decisions, so it is vital for businesses to welcome and even encourage reviews.

Seven Benefits of Online Reviews:

1. Increased sales

Ratings and reviews increase consumer confidence in your business and products. They provide consumers with the valuable information they need in order to feel confident in their purchases, therefore increasing your conversion rate.

2. Established Credibility

Online reviews establish credibility for your business by providing consumers with opinions from unrelated contributors. While companies may provide incentives for customers to leave reviews, the reviewer can still objectively express their true opinions about the company or product.

3. Gained Understanding of Consumer’s Opinions and Needs

Online reviews provide a direct method of obtaining feedback from customers. While it isn’t always easy to hear consumers do not like certain aspects of your business, it is best to hear and utilize their feedback to improve future customer experiences.

4. The Opportunity to Show off your Excellent Customer Service

With positive company reviews, you are given the opportunity to show customers you appreciate their business and enjoy serving happy customers. When you receive a negative review, you are also given the opportunity to address the issue, explain the situation and solutions, and how you can make it right with the wronged customer. By addressing complaints in a way that reflects positively on your company, you can potentially turn an unhappy reviewer into a future satisfied and loyal customer.

5. Increased Customer Loyalty and Consumer Confidence

Customers who take the time to leave reviews on your products or company will likely feel a stronger sense of loyalty to your business. Additionally, when satisfied customers read positive reviews about your business, their opinions and loyalty will be reinforced and strengthened. A customer’s positive firsthand experience combined with affirmative online reviews can lead to an increased feeling of customer loyalty.

6. Increased Customer Engagement

Reviewers typically will return to their posts to see if anyone has responded to their feedback, be it the company or other consumers, forming a cycle of customer engagement. Reviews also give consumers the opportunity to interact and engage in conversation directly with the company.

7. Increased SEO Value

With an almost infinite online marketplace, it is a constant battle for businesses to try to appear on the coveted first page of Google search results. Customer reviews provide a large amount of unique material that is updated frequently. They typically are flowing with quality keywords, which increase your relevancy and ranking in online search results. Additionally, with customer reviews that are left directly on your company’s site, you will continuously gain fresh content that will increase your own site’s ranking in search results.

Online reviews allow consumers to voice their opinions, increase engagement, improve SEO, and increase sales.

As traditional marketing methods have become more expensive and less effective, word of mouth marketing has perhaps become the most effective advertising tool. Online reviews allow consumers to voice their opinions, increase confidence, loyalty, and engagement, improve SEO, and significantly increase sales. With businesses largely migrating online in recent years, customer reviews can boost your credibility and consumer-reach more than almost any traditional marketing campaign.

As they will inevitably be posted whether you like it or not, it’s about time businesses stop dreading online customer reviews. In fact, companies should even begin embracing them. Terillion understands their importance and encourages truthful reviews through their extensive review verification system. Each review is checked against certain points, such as time and location, to determine their validity before they are actually posted publicly.

With a great defense like Terillion helping to fight against fake reviews, companies can be represented fairly and consumers will receive accurate company and product information, removing the need to fear online reviews.

What are your thoughts on online reviews? We’d love to hear your opinions in the comments below!

Key Objectives in Responding to Negative Reviews

Posted on January 3, 2013 in Customer Engagement, Negative Reviews, Online Reputation Management, Online Reviews, Reviews Leave a comment

While online business reviews greatly benefit your company, negative reviews are frustrating to receive and can make you feel like you’re walking on on thin ice. However, your method of response can make the difference between an annoyed former customer and retaining a formerly annoyed customer which you have made amends with. There are important considerations to remember in your response that can ensure you correct the issue or misunderstanding while still allowing the reviewer to feel respected and appreciated.

Eight Key Considerations When Responding to Negative Reviews:

1. Demonstrate That You’re Listening

Thank the reviewer for their feedback and make sure to completely address and own the issue at hand. Although your response is addressing the reviewer, the majority of readers will be your prospective customers as well. It is important to demonstrate that regardless of the validity of the complaint, your company owns the issue by paying attention and listening to consumers.

2. Show You Understand Their Perspective

Apologize and explain that you understand how the reviewer must feel and how the particular situation would have led to their frustrations. As customer service is key in any business, it is extremely important to remember that while the reviewer may not always be right, it is still necessary to uphold a certain level of respect.

3. Offer an Explanation for the Situation or Take Responsibility

Think of the possible reasons and try to explain to them why they potentially could have had a poor experience that particular day. Look back at past records to determine if there were any factors that may have caused the poor experience or if it was simply a mistake. Perhaps an employee called in sick or the computer systems were down. Customers do not always take into account that no one is perfect and situations can often be out of the company’s control.

4. Describe Any Fixes to the Issue

It is important that any prospective customers reading your response will recognize that you are taking measures to ensure the problem will be fixed. By explaining you have implemented a new process to correct the problem, readers will recognize that your company is reputable and always striving to improve.

5. Reinforce the Positive

Whenever possible, put a positive spin on a complaint. For example, if a consumer complains about the comfort of a chair, you may choose to emphasize that some level of comfort is sacrificed with the high-quality aesthetic qualities of the item. Positive aspects can be found within every negative situation, so make sure to utilize that to the fullest to point out or reinforce the benefits your company or product provides.

6. Attempt to Change Perceptions

Negative reviews offer an opportunity for you to attempt to win-over an unhappy customer. Even if they still would not return for business, you can improve their opinion of your company while demonstrating to third party viewers that you actively try to maintain successful relationships and reputation with consumers. Finish your response with an invitation for a second chance. Encourage them to give your business another shot to have a much better experience.

7. Generally Avoid Including Your Company Name

Including your company name increases the response’s SEO value. If readers see the original review in search results, they will see your response under it as well. However, omitting your company name when responding will decrease the likelihood the negative review will rank high in results and avoid drawing unnecessary attention to it.

8. Provide Business Contact Information in Your Signature

By supplying a phone number or email address, the reviewer will be encouraged to contact you privately if the issue needs to be discussed any further instead of publicly posting a reply.

Keeping these considerations in mind can help you ensure your response represents your company as accurately and favorably as possible while fixing the issues expressed in the negative review. Correcting any problems or misunderstandings can increase the likelihood of retaining the complaining customer to continue business with them in the future.

Terillion‘s QuickRate can help your business to get reviews that are verified, ensuring they are left by actual customers who have actual experience with your business. Our online review service helps you to receive more reviews that are posted to our site as well as your business’ site and Facebook page. Reviewers also have the option to share their reviews on Facebook, Twitter, and Google+. With QuickRate, your business can increase the amount of legitimate reviews that are posted online, helping your business with word of mouth marketing, increasing consumer trust, and establishing and maintaining your online reputation.

How do you respond to negative reviews? Have any of these suggestions helped? Let us know your thoughts in the comments below!

3 Tips for Developing Responses to Negative Online Reviews (quickrate.us)
The Dos and Don’ts of Collecting Online Reviews (terillion.com)
The Scary Truth About Lawsuits and Online Reviews (quickrate.us)
Negative Online Reviews Should Be Your Best PR Tool (soshable.com)
3 Steps to Prevent Negative Online Reviews (quickrate.us)

The Dos and Don’ts of Collecting Online Reviews

Posted on January 2, 2013 in Online Reputation Management, Online Reviews, Reviews Leave a comment

There’s no fighting it. Online reviews are here to stay and they’re extremely important. The simple reality of marketing is that people talk—they tell their friends when they have a great experience with a business and, if they have a negative experience, they tell everyone. With our society’s penchant for social media, the reach of your customers’ opinions can be measured on a much larger scale than ever before. So if you want customers to find you online or offline, reviews are a must. If you don’t encourage and host reviews, your customers and potential customers will move on to someone who does.

If you’re ready to brave the treacherous and often confusing world of online reviews, here are a few dos and don’ts that are important to know.

The Dos and Don’ts of Online Reviews:

1. DO offer excellent customer service:

Businesses with great reviews place an emphasis on making their customers feel welcome and important. The core of your review strategy should be to focus on having excellent customer service. It’s always been true that people talk about their experiences with businesses, and while you can’t control exactly what they say, you can in large measure influence the tone of their conversations by the customer service that you provide. In today’s super competitive and communicative world, you simply can’t afford to have customers walk away from your place of business upset. Of course, there will always be the one or two that are upset no matter what you do, and you probably won’t be able to change their opinion. But with some effort, you can keep them in the minority.

It is also important to acknowledge that reviews are written (usually) by paying customers who deserve to be treated respectfully. Listen to what they have to say, especially if it is negative. Respond both directly to the reviewer, and by adjusting your practices so future customers will not be similarly dissatisfied.

2. DON’T write or pay someone to write fake reviews:

Some companies that lack good customer service ‘compensate’ by writing or paying for fake reviews. They write positive reviews on themselves and negative reviews on their competitors. Doing this can only hurt your reputation, your credibility, your rankings and even your pocket book. To read more about why faking reviews is such a bad idea, click here or check out a few of the reasons why below:

1. It’s Sleazy: Ingrid Lunden said, “Gaming social media is not exactly a new concept, but given it’s a space that in theory relies on the goodwill of the masses, doing so is a pretty sleazy art.”

2. It’s Cheating: Fauzia Burke said, “Cheating people and lying to them is just not the way to build a career. Google has a long memory and links to negative stories may never go away . . . In my opinion, fake reviews and paying for compliments is just not the route anyone should take . . . Taking the fast, easy and fake route is not going to build a long-term brand. Cheating always leaves a negative mark.”

3. It Will Erode Your Brand: Fauzia Burke said, “When you try to short cut your way to success with fabricated glowing reviews, it’s a breach of ethics with your readers and your brand. Your readers may find out and never will your personal brand be associated with authenticity or truth again. Don’t buy fake rave reviews, or Twitter followers; in the long run they do you a disservice by making you lose faith with fans, readers and potential readers. The only thing fake reviews will do for your personal brand is to erode it.”

4. People, Including the FTC, Will Catch On: Ingrid Lunden said, ”The lack of transparency is not going to go down well longer-term. While the space is unregulated today, at some point consumer organizations are going to start weighing in. In the next two years, at least two major Fortune 500 companies will find themselves under investigation by the Federal Trade Commission in the U.S. over fake ratings and reviews. There has been a precedent here: in 2009 the FTC said that positive reviews posted without full disclosure of compensation can be prosecuted as a case of false or deceptive advertising.”

5. It Will Ruin Your Reputation and Credibility: What goes online stays online. Forever. ReviewBuzz.com said, “The damage that can be done will supersede anything you have control over.” First of all, when you are exposed as a liar, you’ll have no control over the tide of changing—or forming—opinions about your company. The dialog that goes on about you often happens on other people’s sites and is controlled by someone else’s agenda. ReviewBuzz goes on to say, “. . . you can’t erase it. It will be there forever, and is way more expensive to repair than a monthly fee to someone who breaks the rules.” Believe it.

6. It Will Cost You Money: You don’t have to be an economist to know that if your company is exposed as being deceitful, you will lose revenue. Even worse, you could gain the notice of the FTC and get taken to court, “like this company that paid a $250,000 fine for using a service that writes fake reviews” (ReviewBuzz). Is the risk worth it?

7. It Will Destroy Your Rankings and Cause You To Lose Any Genuine Reviews You Have: It’s not rocket science. The terms and conditions for Yahoo and Google both speak explicitly about unethical review practices. ReviewBuzz reminds us that Yahoo “reserve[s] the right to terminate your account,” and Google spells out how it will “end the relationship” if such practices are discovered (and consumers are increasingly the ones doing the discovering). If you lose your relationship with either of these engines, whatever genuine reviews have accumulated there go away for good.

3. DO ask your customers for reviews:

If you ask, you shall receive, right? So simply ask. And make sure you ask all of your customers to leave a review, not just the happy ones. Asking everyone will show both your happy and unhappy customers that you care and that you are listening. That’s the core of great customer service. Having plenty of online reviews also gives potential customers a healthy sample size to consider and aids the impression that the reviews are genuine and legitimate. It seems obvious, but some businesses need reminding: looking genuine and legitimate is so much easier when you ARE genuine and legitimate.

You can ask your customers to leave a review in a few different ways. You can send out individual emails asking a customer to leave a review. You can simply ask your customers to go home and leave a review from their computer, or you can provide your customers tools to collect reviews at your place of business. One tool could be cards, table tents or posters that feature a unique QR code which, when scanned, could link directly to various review sites.

We at Terillion also have two review services that can help you in your quest to collect real reviews, Quickrate and ReviewKiosk. When you sign up for Quickrate, we send you signage that features NFC tap technology, a unique QR code, and a texting application. Once the signage is received, simply display this signage in a visible place and have your customers tap the poster with their NFC-enabled phone or scan the QR code or text the number to leave a quick review. This is a quick, simple, easy and free way for customers to leave real reviews!

When you sign up for ReviewKiosk, we send you an iPad with our app all set up and ready to go, a Kiosk for displaying the iPad, and an attached stylus. Simply display the kiosk at the point of sale or service and ask your customers to leave a quick review. For your customer, the whole process takes about 30 seconds. He or she can even choose to hand-write the review with the stylus. When handwritten reviews are posted and viewed online, customer engagement increases by 7-10 times the national average. This is because people trust that the review they’re reading is actually real.

4. DON’T collect reviews in these ways:

1. Don’t send out email blasts asking for reviews. Google and other review platforms will detect when there are waves of reviews coming in and they will delete them, permanently.

2. Don’t collect reviews from one computer or device. Google, Yelp and all the other review platforms will detect that those reviews are from the same I.P. address and will delete them, permanently.

3. Don’t syndicate your reviews. To syndicate means that the same review is posted to many review websites. When you get a great review, it’s tempting to share it around. But Google and other review platforms will see this as spam and will immediately flag and remove the review.

5. DO respond to reviews:

Be proactive. Show your customers you care by responding to their reviews. If there are positive reviews, respond and say thank you. Make sure your customer knows how much you appreciate their business and the time they took to leave you a nice review. Being present online will show others how great your customer service really is.

6. DON’T be defensive or argumentative:

Don’t panic when you see negative reviews about you. As long as you respond, and adjust your practices accordingly, negative reviews can actually help you. Consider the following scenario to understand why:

A consumer posts a negative review online that dominates the search engine results for your company name or products. This is bad. But then you read it, respond to it, and fix it. You’ve learned and improved. Your future customers benefit. The customer you made up with is happy. Everyone else sees. This is good. With participation from the business owner, not only is the original customer likely to give you a second chance, but the review and exchange come off as completely credible to third party viewers. This is very good.

What are your thoughts on the dos and don’ts of online reviews? Have you had any experiences with the methods suggested above? Do you have any dos and don’ts for collecting online reviews that we haven’t mentioned? Let us know your opinions or questions in the comments below!