We’ve seen local businesses try just about everything to entice their customers to leave online reviews. We’ve seen discounts, gifts, and even cash! In fact, some businesses are so shameless, that they tie the reward to how many stars the customer gives the company!
While these extrinsic incentives are effective at increasing the number of online reviews a business gets, unfortunately, the authenticity of these reviews is obviously suspect.
The question we have been trying to answer is: “How do we motivate customers to leave honest reviews without an extrinsic reward?” We believe we’ve found the solution, and we have incorporated it into our QuickRate™ Rate to Donate process.
With Rate to Donate, we harness customers’ intrinsic motivation to donate to charity by making a charitable donation an integral part of the review process. Customers not only feel good about the donation, they also get to choose which charity will recieve the donation.
How Rate to Donate Works:
Every time a customer chooses a charity, a “vote” is recorded for that charity*. We give 10% of our revenue to charity each quarter. When the end of the quarter arrives, we tally the votes and the 10% of revenue is divided among those charities who received the votes.
If you are a charity, or know one who you would like to be associated with us, please email charity@terillion.com
*We have some unpaid trial accounts as part of our business. While “votes” from trial accounts will affect how the total charitable donation is allocated among the different charities, the 10% donation amount is calculated using revenue from paid accounts.
**We donate at least 10% of all our QuickRate™ subscription revenues to charity. How that donation is allocated among the different charities is determined by the choices our clients’ customers select.
