Independent Verification Services (IVS) was founded in 2010 as a way for companies to get third-party validation to build trust and customer loyalty. They focus on label claim comparisons and online review verification. IVS uses proprietary algorithms to make sense of label claims and online reviews. As an independent third-party, IVS sorts through label claims data and online reviews to create certified “5 star” comparisons that customers can easily understand.
Establishing authenticity is one of the most important parts of their certification process, and all of their findings are double-checked by an independent auditor. Like the name suggests, the primary mission of IVS is to provide independent, third-party information validation solutions to help businesses increase customer trust and to insure that their labels optimize their position in the marketplace.